Many businesses have found that using large format printing to promote their goods and services is a highly effective way to connect with their audience. Whether it’s a poster highlighting a special promotion or a banner used at a trade show booth, when done correctly, large format printing is obvious choice for conveying a strong message quickly. Here we share some tips on what you can do to make large format printing stand out from the crowd and gives you the best possible return on investment.
Simple Message
One thing you want to be sure of when it comes to using large format printing is to keep the message short and simple. Keep in mind that people are typically seeing it at a glance, which means you only have a second or so to get your message across effectively. Avoid clutter or too much information that will only detract from your message. Generally speaking, you want to have an image or photo, a benefit or headline and your logo and contact information. This is especially true for outdoor banners.
Use Images
An image or picture used in large format can definitely help to get your message across in a more powerful way. Pictures have the ability to convey loads of information to your audience. It’s important to remember that, if you are going to use any kind of image in your large format media that you stick to high quality images with high resolution. The bigger the image gets, the easier it is for imperfections to stand out.
Color and Font
Research shows that, when it comes to advertising, color makes a huge difference. When designing your large format printed signage or banners, be sure you are adding color to draw attention. While color is important, you also want to be sure you’re not overdoing it and detracting from your message.
The font you use also plays an important role in the success of your large format printing advertising. You are better off to use simple fonts instead of fancy or elaborate fonts that could be difficult to read. Thick strokes and a simple style work the best.
Consider Your Audience
When it comes to creating a large print sign, banner or poster, it can be very easy to get caught up with the idea of trying to appeal to everyone. This is a mistake. You should be very deliberate about appealing to your specific audience. This includes a speaking to their specific needs and trigger points.
A common mistake people make when it comes to creating large format printing is assuming that if it looks good on a computer screen or 8 and 1/2 x 11 inch paper, it’s going to look just as good when it’s blown up. This just isn’t the case.
The next time you need a large format print job completed, talk to the experts at Printing Solutions. We can help you design something that is effective and simple.